Targeting campaigns by UTM parameters

In Mailocator, you can now view campaigns based on the UTM parameters that visitors use to reach your website. This makes it easy to link the content of a web campaign to a specific email, ad, or social media post.

For example, for visitors who arrive from a newsletter with the parameter utm_campaign=summer_sale, you can display a corresponding offer, discount code, or personalized info box.

You can set up targeting in the campaign details under the Filters section. Add the UTM parameters filter and select the desired parameter and its value.