Integrating Mailocator with Targito: how to fully leverage the potential of CDP and advanced campaigns

The connection between Mailocator and the Targito CDP platform is one of the most technologically advanced integrations that Mailocator offers. It is much more than just a basic newsletter subscription – thanks to this integration, you can easily implement advanced campaigns, games, preference centers, and complex automation, all in full compliance with the Targito data model.

What can basic integration with Targito do?

Sign up new contacts to Targito

Work with the opt-in process

Distinguish between new, already signed up, or previously unsigned contacts

Launch specific campaigns in Targito based on contact type

This option is ideal for classic subscribe campaigns, but even at this level, it offers significantly more options than a standard form connection.

Integration with Targito Forms support

A more advanced integration option allows data to be entered directly into Targito Forms. This opens the way to:

more complex forms

structured data collection

preference centers

questionnaires

games and multi-step campaigns

In this scenario, Mailocator acts as a powerful presentation and collection layer, while Targito remains the central place for working with data and automation.

What can you do when connecting Mailocator to Targito?

Connecting Mailocator to Targito is not a one-way street. It is a two-way data communication that enables highly sophisticated scenarios.

Working with different types of contacts

The integration distinguishes between:

new contacts

already registered contacts

previously unsubscribed contacts (with the option to re-register)

Depending on the status of the contact, different campaigns or automations can be launched in Targito without having to deal with complex logic on the website side. This is also reflected in the customized content of the messages displayed by Mailocator within the campaign.

Launching automations

Based on data from Mailocator, Targito can:

launch welcome scenarios

personalized follow-up campaigns

transactional or behavioral communication

scenarios linked to games or questionnaires

Mailocator provides context and inputs, while Targito takes care of orchestration and further work with the contact.

Writing data to Targito Forms

Thanks to Targito Forms support, even complex or extensive data structures can be saved:

save responses from Mailocator forms

record game results

save user preferences

work with multi-step campaigns and forms

This is a fundamental difference from common pop-up tools, which end with an email address.

Perfect targeting thanks to data from Targito

The integration also works the other way around. Mailocator can read data from Targito in real time and use it to control the display of campaigns.

Typically, you can:

display campaigns according to RFM segmentation,

respond to data from Audience,

tailor campaign content to customer value,

completely exclude certain segments from being targeted.

The result is extremely accurate targeting without unnecessary harassment.

Why use Mailocator when you already have Targito?

If you use Targito, Mailocator can get the most out of it.

Significantly enhancing Targito's potential

Mailocator extends Targito with a powerful presentation layer directly on the web. What would otherwise require complex development can be implemented through configuration.

Get the most out of both tools

Mailocator allows you to implement the most advanced display campaigns that can be deployed on the web today. It supports behavioral scenarios that respond to user behavior, interactive games, multi-step campaigns, and non-intrusive CTA elements. Campaigns can also be controlled by real data from CDP Targito, enabling precise targeting without unnecessarily burdening the user.

The ideal combination for e-commerce

For e-commerce projects, the combination of Mailocator and Targito is the ideal combination of presentation and data layers. Thanks to this, e-shops obtain higher-quality customer data, more accurate segmentation across purchasing behavior, and higher conversions. At the same time, the overall customer experience improves because campaigns are more relevant, better timed, and less intrusive.

Everything quickly and at no additional cost

Integration is part of Mailocator. You don't pay any additional fees for connectors, middleware, or external solutions.

Integrating Mailocator with Targito takes campaign management far beyond the limits of standard newsletter subscriptions. It combines the most advanced display campaigns with the data power of CDP, enabling scenarios that would otherwise be technically and financially very demanding.