Scratch card

Games have long been among the most successful campaigns on Mailocator, and the scratch card is no exception. That’s why we’ve developed a brand-new version, featuring a more attractive design, smoother navigation and even more ways to use it. You can choose from several pre-designed scenarios or create your own, tailored exactly to your needs.

How does it work?

Instead of simply displaying a discount code, you let the visitor discover their reward first. It is precisely this simple element of surprise that significantly increases attention and the willingness to continue along the path you expect the visitor to take.

You can use the scratch card to encourage the completion of a purchase, attract new subscribers and motivate further orders.

Three scenarios you can get started with in just a few minutes

You don’t need to come up with anything complicated. In Mailocator, you’ll find ready-made templates for the most common uses. Simply choose one, edit the text or graphics, and you’re ready to launch your campaign.

Classic scratch card

The simplest option. The visitor scratches off the covering layer, sees their prize straight away and can use it immediately.

Perfect for time-limited promotions, discount campaigns or as a final incentive to complete a purchase.

Win now, code after signing up

In this scenario, the visitor sees their prize straight away, but only receives the discount code itself after signing up for the newsletter.

This works brilliantly – the prize is already known, so the motivation to complete the registration is much higher. Mailocator then automatically sends the code by email, perhaps together with a welcome message.

A scratchcard as a thank-you after a purchase

A scratchcard upon completion of an order may be a less common scenario, but that’s precisely why it can pleasantly surprise the customer. Once the purchase is complete, you’re not trying to sell at any cost – instead, you’re rewarding the customer. Such a gesture reinforces the positive impression of the purchase and increases the likelihood that they’ll return to you.

Our tip: You don’t have to offer only big discounts. Smaller rewards, free delivery or a free gift with their next order often work well too.

Another interesting option is to make the winning code transferable. The customer can give it to someone they know, thereby bringing a new visitor and potential customer to your online shop. A single scratch card can therefore encourage not only repeat purchases but also organic recommendations for your shop.

Furthermore, if you link Mailocator to automated email campaigns, you can remind customers of their prize after a few days or use it as part of workflows aimed at increasing purchase frequency or reactivating customers.

Key features

Integration with promo codes

You can automatically assign a unique code from your promo code pool to every visitor, track their usage, or make use of all the other promo code management features that Mailocator offers.

Customise the scratch card’s behaviour

Scratch Card offers several settings that allow you to tailor its behaviour to your website and target audience.

• a custom cover image or default graphic,
• the percentage of the area that a visitor must scratch off before the full prize is revealed,
• the duration of the animation when removing the remaining cover layer,
• the width of the scratch trail (the size of the ‘finger’ or cursor).

You can get started straight away

activate the Scratch Card plugin (upgrade Mailocator to Snippet 5.8.1 or later)

select one of the ready-made campaign templates and customise it to suit your needs

add prize codes or simply add a fixed code for all